What Is Domain Authority and How It Impacts SEO
Domain Authority (DA) is a metric developed by Moz to predict how well a website will rank on search engine result pages (SERPs). It is scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. DA is influenced by factors such as the quality and quantity of backlinks, the website's overall structure, and its content relevance. A high DA doesn’t guarantee top rankings but serves as a benchmark to compare your site with competitors. Search engines themselves do not use DA as a ranking factor, but improving your site’s DA through strategic outreach, quality content, and technical SEO can positively influence its visibility in search results.
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